Legal
Cookie Policy
Last updated: May 27, 2026
This Cookie Policy explains how Modern Mamas Village (operated by NextPhase Innovations AI LLC) uses cookies and similar technologies — like browser local storage and session storage — when you visit modernmamasvillage.com.
Cookies are small text files placed on your device when you visit a website. They let us keep you signed in, remember your progress through forms, measure which pages are useful, and (if you consent) attribute traffic to marketing campaigns.
We use a consent management platform (Termly) to give you control over which categories of cookies load. You can change your preferences anytime by clicking Consent Preferences here or in the site footer.
Strictly Necessary Cookies
Required for the site to function. These cannot be turned off — without them you could not sign in, complete a booking, or save your consent choices.
| Name | Provider | Service | Type | Purpose | Expires |
|---|---|---|---|---|---|
| sb-<project>-auth-token | modernmamasvillage.com | Supabase Auth | Strictly Necessary | Keeps you signed in to your Modern Mamas Village account and authorizes server requests on your behalf. | 1 year (refreshed on each visit) |
| sb-<project>-auth-token-code-verifier | modernmamasvillage.com | Supabase Auth | Strictly Necessary | Temporary PKCE verifier used during the OAuth / magic-link sign-in handshake. | ~5 minutes (deleted after sign-in completes) |
| TERMLY_API_CACHE | app.termly.io | Termly Consent Manager | Strictly Necessary | Caches our consent banner configuration so the banner loads quickly on repeat visits. | 1 year |
| termly-consent-state | modernmamasvillage.com | Termly Consent Manager | Strictly Necessary | Stores your cookie consent choices so the banner does not reappear and only the categories you allowed actually load. | 1 year |
Analytics & Performance Cookies
Help us understand how people use the site so we can improve it. Anonymous and aggregated — we cannot identify individuals from this data. These only load if you consent.
| Name | Provider | Service | Type | Purpose | Expires |
|---|---|---|---|---|---|
| _ga | .modernmamasvillage.com | Google Analytics 4 | Analytics | Distinguishes unique visitors so we can measure how many people use the site and which pages they visit. | 2 years |
| _ga_DGTWLQGQ0H | .modernmamasvillage.com | Google Analytics 4 | Analytics | GA4 session-state cookie tied to our specific property — tracks session start and engagement. | 2 years |
| _clck | .modernmamasvillage.com | Microsoft Clarity | Analytics | Persistent user ID so Clarity can correlate sessions, heatmaps, and recordings to one anonymous visitor. | 1 year |
| _clsk | .modernmamasvillage.com | Microsoft Clarity | Analytics | Per-session identifier used to group page views into a single Clarity session recording. | 1 day |
| MUID | .clarity.ms / .bing.com | Microsoft Clarity | Analytics | Microsoft-wide unique identifier used by Clarity for cross-site analytics and bot detection. | 1 year |
| ANONCHK | .clarity.ms | Microsoft Clarity | Analytics | Checks whether the MUID is anonymized and helps with regional reporting accuracy. | 10 minutes |
| SM | .c.clarity.ms | Microsoft Clarity | Analytics | Synchronizes the MUID across Microsoft properties to deduplicate analytics events. | Session |
Marketing Cookies
Used to measure ad performance and attribute conversions to the campaigns that brought you here. These only load if you consent and only if we are running an active ad campaign through Google Tag Manager.
| Name | Provider | Service | Type | Purpose | Expires |
|---|---|---|---|---|---|
| _gcl_au | .modernmamasvillage.com | Google Tag Manager / Ads | Marketing | Set by Google Tag Manager to attribute conversions to ad clicks. Only fires if GTM-served ad tags are active. | 90 days |
| IDE | .doubleclick.net | Google Ads (via GTM) | Marketing | Used by Google for advertising measurement and remarketing. Only set if ad tags are loaded through GTM. | 13 months |
Local & Session Storage
Not technically cookies, but they serve a similar purpose — short-lived data stored in your browser to make forms and flows work smoothly. None of these are shared with third parties.
| Key | Storage | Service | Type | Purpose | Expires |
|---|---|---|---|---|---|
| mmv_survey_progress | localStorage | Modern Mamas Village | Functional | Saves your progress through the new-mom survey so you can close the tab and come back without losing answers. | Until you complete or clear the survey |
| mmv_job_application_draft | localStorage | Modern Mamas Village | Functional | Saves a draft of your in-progress helper application so a closed browser does not lose your work. | Until you submit the application |
| mmv_survey_result | sessionStorage | Modern Mamas Village | Functional | Briefly stores your survey results to render the completion page after submission. | When you close the browser tab |
| mmv_waitlist_prefill | sessionStorage | Modern Mamas Village | Functional | Prefills the waitlist form with name/email if you opted in from the survey completion screen. | When you close the browser tab |
| mmv_utm | sessionStorage | Modern Mamas Village | Marketing | Stores UTM campaign parameters from the URL so we can attribute signups and bookings to the right campaign. | When you close the browser tab |
Third-Party Services
Some pages load resources from third parties that may set their own cookies on their domains (not ours). These are governed by the third party's privacy policy:
- Stripe — when you complete a booking payment, you are redirected to Stripe's hosted checkout page. Stripe sets its own cookies on checkout.stripe.com. See stripe.com/privacy.
- Google Maps Places — loaded only on pages with address autocomplete (booking, profile). Sets Google cookies on .google.com.
- Resend — handles transactional email delivery. Does not run in your browser, so no cookies.
- Sentry — error monitoring. Does not set cookies in its current configuration.
- Vercel Analytics — performance monitoring using anonymous beacons. Does not set persistent cookies.
Managing Your Cookies
You have several ways to control cookies:
- On this site: click Consent Preferences to update your choices anytime.
- In your browser: most browsers let you block or delete cookies in settings. Disabling Strictly Necessary cookies will break sign-in and bookings.
- Google Analytics opt-out: install the official browser add-on.
Changes & Contact
We update this policy when we add or remove cookies or change how we use them. The "Last updated" date at the top reflects the most recent change.
Questions about cookies or your data? Email us at hello@modernmamasvillage.com or read our full Privacy Policy.